A little about Velia Juarez,
​Wig Designer & Owner

From the moment she begins to speak about it, her enthusiasm is infectious. However, it’s not because her clients have consisted of everyone from major social media influencers to well-known rappers. It’s because each time she lifts someone else up, she realizes that she is living her calling in life. She goes by Vee.

Ten years ago, Velia Juarez never would have guessed that she would become an expert at styling wigs. When talking about it she says, “I never chose this life, this life chose me”. And, it certainly has. Two years ago, after eight years with her mentor. Vee went out on her own licensing a small Wig Salon in La Jolla Phenix Salon Suites and now is in a large suite at her Escondido Wig Shop location where she operates her business with the help of two assistants.
 
Her business, Wigs by Vee specializes in styling custom Human Hair wigs as well as hat magic, refurbish treatments and multiple other services utilizing human hair and synthetic wigs. Uniquely, this is provided at no cost to children and youth under the age of 21 or face medical related hair loss. Her client book includes those who have suffered from Cancer Hair Loss, Alopecia Hair Loss, Chemotherapy Hair Loss and prescription or stress related Hair Loss.

Wigs by Vee is a firm believer in giving back. Philanthropic efforts started when Vee volunteered at Rady Children’s Hospital in San Diego. This was followed with volunteering for Kaiser Permanente San Diego Medical Center and the Sunrise Children’s Hospital in Las Vegas, Nevada. Since that time, she regularly helps at least one to two children per month.

She confesses that it has not always been easy financially to provide the services. However, she quickly recants and explains how worthwhile her work is. Most recently, Vee worked with the City of Hope Hospital in Los Angeles who was so impressed that they reached out afterward with a request to feature her wigs on a regular basis for their patients.

Truly "out of the box" thinking!

According to Juarez, about 98% of the wigs and toppers need to be thinned, cut, or styled or streamed. Steaming removes the “box hair” and changes the memory of the wig which allows it to look more like real hair. She also hand sews the wigs to ensure they are perfect. Then, she goes out to private residences, as well as hospitals, to ensure the wigs fit and look perfect when she finally turns them over to the client.

In March, the television show TLC also felt Juarez’s work was significant. They contacted her to be on the show Lost in Translation where she helped to make over a transgender guest. The episode was filmed in her suite.

Following the TLC airing, Sand One, a well-known female muralist reached out to acquire Juarez’s services too. However, it didn’t stop there. Rappers Vel the Wonder and Reverie recently became clients as well. Now, Juarez has seen her wigs worn by some celebs on their travels abroad. “It’s funny, I’ve never been to Costa Rica, but my work been there”!

Wigs by Vee is also driven by the love she has for her family. She explains that her parents couldn’t afford to send her to college. Her goal is to ensure that her three-year old son can attend any University that he chooses. When breast cancer awareness month comes around every year, Wigs by Vee is a major contributor to many organizations supporting cancer research and does everything she can to help the cause.

 Warrior Project | Wigs at no cost for children

Wigs by Vee accommodates a custom wig and hat magic, along with all services & refurbish treatments at no cost to children and young adults 21 and younger facing any medical related hair loss.

All seniors receive 10% OFF & no extra charges for in-home or hospital visits. Knowing I can contribute in a crazy life road is honestly my passion.

Our Warrior’s deserve it all. Anything and everything we can do for them!

I believe that part of the treatment is that you must look good to feel good. I am a firm believer that this is my opportunity to give back to the universe.